What is a digital marketer?

There’s no denying that our world is getting more digital by the day. Whether we turn to the internet for advice, do our shopping online or spend a few hours browsing social media, digital technologies have revolutionised the way that we access information and make choices, and there’s no doubt that the digital world is here to stay.

It stands to reason, then, that digital marketing is now a huge industry, with many thousands of people working in the field. Digital marketing is essential not just for the biggest companies, but for any company or sole trader wishing to sell online, whether that be food, clothes, gifts or even handmade items. A thriving online presence boosts a company’s brand, gets their product seen by potential consumers, and perhaps most importantly, creates sales.

What is the role of a digital marketer?

A digital marketer’s job is to look after all aspects of an organisation’s online presence, promoting products and establishing that brand across social media platforms. They will pay close attention to Search Engine Optimisation, or SEO – ensuring that their webpage features highly in any search results. They will also define content marketing strategies and engage with influencer marketing, since this is a well established way of having a product promoted.

Many digital marketing roles are now in-house, meaning that a company has its own resident expert on digital marketing – but another great option is to subcontract this role to marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant.

What skills does a digital marketer need?

Digital marketers will have a wide range of applicable skills and will be committed to keeping those skills updated by staying on top of ever-changing social media outlets, strategies and trends, according to industry experts, Indeed.com.

A digital marketer will be dynamic, have good creativity and be tech-savvy, allowing them to create up-to-date marketing techniques such as videos, blogs, vlogs and increasingly, to involve AI in any marketing projects.

In our increasingly digital world, high quality, engaging content is vital and a digital marketing expert is key to achieving this.