E-commerce websites must have these features in 2025

Whether you already have an e-commerce website or are planning this for a new venture in 2025, you will want to do everything possible to make it a success. You can boost your chances by making sure your website includes a number of must-have features.

Mobile app

Increasing amounts of e-commerce are now taking place on mobile phones. While you should already have a mobile-friendly website, an app takes it one step further. It means your brand is continuously displayed on your customer’s phones and allows you to send notifications with the latest info and offers without the need for email.

Help centre and support

A page offering support on common questions can allow customers to access help without needing to contact you personally, speeding up the support process. Another feature you could include to offer support is a chatbot, which can be available 24/7 to help with customer questions. Your web designer will be able to help if you want to add any of these features to your site.

If you are just starting out and have not yet found a web designer, an internet search will show you what is available in your area; for example, if you are based in Surrey, search for ‘website design Surrey’ to produce results such as akikodesign.com/design/web-and-digital.

Offers

Everyone loves a bargain, so consider ways to give your customers special offers. These could include coupon codes, a special offer code for groups such as students or blue light card holders, and loyalty programmes.

Order tracking

Once someone has placed an order, they will be keen to receive it. Providing order tracking not only provides a convenient way for your customers to see the status of their order and information on delivery dates but also means they won’t have to message you to obtain this information.

Multiple payment options

Entering payment details takes time, but not everyone is comfortable with storing their card details on a site. Providing multiple ways to pay, such as PayPal, Klarna, and Shop Pay, will facilitate a quick and convenient checkout.