Builders’ merchants play an invaluable role in keeping the construction trade moving by supplying precisely the items builders need, when they need them. While builders’ merchants can usually boast a loyal band of customers, these customers typically only call in for one or two specific items, meaning that profits can be harder to drive forward. Let’s take a look at how builders’ merchants can drive cross-sales forward, boosting their sales figures.
Of course, good staff with customer service as their main focus can be an enormous help here. A wide range of builders merchants vacancies can be found on specialist sites such as bmcareers.com/distributors-and-builders-merchants-vacancies.
Ensure the layout is straightforward and well signposted
Busy builders on a tight time schedule do not want to waste time navigating a store in which the items they need are hidden away. Ensure the layout of the premises is simple and well signposted to drive customers to what they need. It never hurts to leave some well-displayed and nicely marketed add-ons in their path to encourage impulse purchases.
Consider the bestsellers
Take the time to evaluate which of the items in the inventory have sold well in recent months and ensure they are clearly displayed at the tills, in the entrance, and on the end-of-aisles just waiting for customers to pick up.
Think about add-ons
While many customers will be heading in for one key item, it can never hurt to display the relevant add-ons and consumables right in their eyeline while they choose their main purchase.
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