Every business needs a website, whether it’s an ecommerce venture, or an online brochure about your company, products and services. But unless you happen to have widespread knowledge of programming and website design, the chances are that you’re going to have to hire a web development team to design and build it for you.
As a recent article in Entrepreneur points out, hiring a web developer is a critical issue, as they are responsible for creating the public online persona of your company, so you simply can’t afford to make any mistakes with your choice. Follow our tips, and you should be able to identify your perfect web development partners, guaranteeing an excellent return on your investment.
Set a budget
You need to decide on a website development budget before you approach developers. Prices can vary widely, from a couple of hundred pounds for a small online brochure, through to thousands of pounds for a large and complex ecommerce site. Define how much you can afford to set aside for web development, and don’t be tempted to overspend on features that you really don’t need.
Ask to see customer testimonials
A reputable company will be more than happy to show you examples of their work, backed up by verifiable customer testimonials. Take a good look through the company’s portfolio to make sure they create websites that look appealing and are easy and intuitive to use.
Do they speak your language?
Web developers use a lot of acronyms and complex industry terms, but they should be able to communicate their thoughts and ideas without blinding you with technical details. If you don’t understand what they’re trying to tell you, then they might not be the right people to create your website. A good web development company will take the time to ensure that you understand exactly what you are purchasing, along with the benefits to your business.
Can you measure results?
Analysis of site traffic is key to measuring success, and any reputable web development agency will be happy to provide data showing how your business model can be improved through good and appropriate web design.
Is their SEO effective?
A great website with poor SEO will never deliver optimum results, so ask to see proof of the company’s track record. This is where a Belfast SEO company will be able to help get your website ranking in the search engine results.