To ensure your website is able to hold the attention of every visitor who clicks through to engage with your content, here are some top engagement-boosting tips to consider.
Use Pop-Ups Mindfully
It’s important not to get in the way of your visitor’s browsing experience, as intrusive pop-ups and streams of CTAs can negatively impact your bounce rate. However, the mindful use of pop-ups inviting them to opt-in to your mailing list or take advantage of a special offer can be excellent ways to pique interest and encourage further engagement.
Deliver Outstanding Customer Support
If you’re making it too difficult for your visitors to contact you directly, you’re likely missing out on important leads and potential conversions. Integrating a live chat feature into your website will enable you to provide high-quality customer support 24/7 which is something that you won’t be able to achieve through an in-house team alone.
Provide Social Proof
When a visitor arrives on your website for the first time, they’ll be looking for information that provides assurance of your overall trustworthiness. Unfortunately, there are e-commerce businesses out there that aren’t delivering the quality that customers expect. However, you can differentiate yourself by providing social proof that you are already delivering on your claims and have built a loyal customer base who would recommend your business.
There are a number of ways to achieve this, including sharing user-generated content and encouraging your customers to leave reviews of your products/services. We recommend working with a Shopify web design team, such as www.etempa.co.uk/shopify-web-design/, to incorporate social proof into your web pages in a way that will enhance engagement and instill a sense of trust in your brand.
Minimise Friction
We’ve all come to expect the websites we visit to provide a seamless browsing experience, so when they fall short of this expectation it can quickly cause feelings of frustration. From carefully planning customer journeys to minimising the number of steps required to make a purchase, it’s important to actively take steps to minimise friction and address pain points as soon as they come to light.
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