Six Data Collection Methods

Understanding effective methods of collecting data is essential for gaining accurate insight, as certain data collection methods may give businesses more appropriate or useful results than other methods, depending on needs.

It is vital for businesses to use a data collection company that is reputable and experienced, such as https://shepper.com/. Data collection companies must adhere to strict UK data protection laws, and they are able to advise on the most suitable collection method for individual companies. Here we outline various data collection methods and how they may be used.

1. Survey

Surveys allow companies to gather information from subjects in the form of responses to questions. Often, subjects access surveys online, so there is little or no interaction between the researchers and the respondents.

2. Observation

Observational data collection methods involve the examination of subjects, such as looking at people or animals in a natural or staged environment. Direct interaction between the subjects and researchers is avoided to ensure accurate and natural responses.

3. Interview

Interviews can allow face-to-face contact and discussion on a particular topic, and often subjects may be shown questions before the sessions so they can decide if they are comfortable taking part.

4. Focus Groups

Like interviews, focus groups provide face-to-face contact but in a group setting rather than a one-to-one situation. This kind of group data collection tends to focus more on discussions of feelings and opinions rather than statistics.

5. Design Thinking

Using brainstorming techniques, design thinking data collection focuses on trying to solve problems or challenges, such as those faced by consumers or users of particular products. Design thinking data collection can occur either face-to-face in person or virtually.

6. User Thinking

User testing data collection occurs either during or after product or service development so companies can see just how end users respond to the product. It may be that users test a physical product or use an app, for example, but it is helpful to ensure they are allowed to explore and interact independently to avoid researcher influence.