Dermalogica has long focused on innovation, yet by early 2025 its ecommerce infrastructure was slowing progress. The brand’s Shopify setup had become heavily customised, making updates time consuming and limiting the speed at which internal teams could adapt campaigns. Dermalogica’s experience offers insight into the impact of a modernised theme.
A Shift Toward Greater Flexibility
The launch of Shopify’s Horizon theme provided Dermalogica with an alternative to its heavily tailored Dawn foundation. Horizon introduced more flexible editing tools, reducing the need for bespoke code and giving merchandising teams greater autonomy. By adopting Horizon, Dermalogica streamlined operations across multiple regional storefronts.
Efficiency Gains with Horizon
Following the switch, development teams reported that many features previously requiring custom work could now be configured directly within the theme editor. This change enabled faster prototyping, reduced maintenance tasks and allowed developers to focus on higher value improvements.
The business also benefited from improved performance metrics, including quicker load times and lower layout shift, which supported higher conversion rates. These gains align with established principles outlined in Google’s Core Web Vitals guidance.
The Role of Shopify Web Design
Dermalogica’s results highlight how strategic Shopify web design choices can influence business growth. By selecting a theme that reduced complexity, centralised functionality and enabled cross team collaboration, the organisation achieved measurable operational and financial gains.
For brands evaluating similar transitions, resources in Shopify web design can support planning and execution while ensuring that future changes remain adaptable.
This shift demonstrates how theme decisions shape workflow efficiency as well as customer experience.
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