Black Friday falls on Friday 28 November 2025, making it the unofficial start of the Christmas shopping season.
The term ‘Black Friday’ originated in the 1960s in Philadelphia, USA, where it was used to describe the busy traffic and crowds of shoppers the day after Thanksgiving. Over time, the phrase changed into a sign of consumer spending turning profits for retailers, going from ‘in the red’ to ‘in the black’. Today, shoppers use Black Friday to try to snag special deals and discounts, so let’s look at some strategies.
Plan promotions in advance
Retailers should think about mapping out product deals, discounts, and bundles well ahead of Black Friday. Coordinating these campaigns early makes sure your inventory is ready.
Use dynamic pricing and comparison tools
Check competitors’ pricing to adjust your deals in real time. Strategic and dynamic pricing can maximise sales while keeping your products competitive in a crowded marketplace.
Highlight your offers
Eye-catching marketing, such as HTML5 banners from agencies such as thebannermen.com/banners/animated-ads/html5, can show limited-time deals, drawing attention to high-priority products and driving traffic to your site.
Engage customers online
Optimise your e-commerce platforms and email campaigns for quick access to deals. Providing easy online experiences can capture sales from shoppers who prefer digital channels.
Communicate clear return and exchange policies
Transparent return and exchange policies will reduce customer hesitation and after-sales complaints, which is important during high-volume shopping events.
Loyalty programs and early access
Offering exclusive early deals to loyalty members strengthens brand loyalty and encourages repeat purchases.
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