Chocolate Skateboards has earned a strong reputation in the skateboarding world for its creative graphics, solid construction, and roster of respected pro riders. Whether you’re shopping for your next deck or evaluating resale value, understanding how Chocolate decks are priced can help you make better choices. In this guide, I’ll draw on my knowledge of the skate gear market, real listings, and insider factors to help you navigate deck pricing with confidence.
About Chocolate Skateboards
Chocolate Skateboards is part of the Girl Distribution stable (Crailtap), a group that includes Girl Skateboards, Royal Trucks, and Fourstar Clothing.
The brand was launched to give a creative space for riders in the Girl family and has grown into a full lineup with its own distinct identity. Their pro team features names like Chris Roberts, Kenny Anderson, Vincent Alvarez, Stevie Perez, Raven Tershy, Justin Eldridge, and more.
Chocolate decks are typically built with 7-ply maple, with attention to concave, pop, and graphic design.
Average Price Range for Chocolate Decks
Here’s what you’ll commonly see in 2025 for new decks (U.S. retail or major skate shops):
| Category | Typical Price (USD) | Notes / Examples |
|---|---|---|
| Standard / Core Decks | $60 – $80 | Many current releases at $69.95 (e.g. via evo) |
| Limited Edition / Pop Secret / Artist Collab | $80 – $100+ | Often premium graphics or limited print runs |
| Pro / Signature Large / Oversized | $80 – $120+ | Special shapes, wider decks, or pro signings (e.g. Retro Brenes) |
For example, the Chocolate “Disco Toni Pop Secret” deck is listed at $71.95 on the official site, while some core models are $52.95 — likely clearance or older stock. At major retailers such as Tactics, Chocolate pro models hover in the mid-$70 range.
Factors That Affect the Price
Design & Graphics
When a deck features a graphic by a well-known artist or is part of a collab (e.g. limited “Pop Secret” runs), that can bump the price. The extra cost comes from licensing, screen printing complexities, or smaller production runs.
Pro Models & Signature Editions
Decks tied to specific riders tend to command a premium, especially if they’re iconic shapes or carry special branding. Collectors often pay extra for signature decks, particularly early or vintage runs.
Size, Shape & Construction
Wide, extra-long, or nonstandard shapes (e.g. “skidul,” powerslide, or twin tails) cost more. The materials (maple quality, glue, press method) also matter. Chocolate’s standard is solid, but upgrades or experimental builds will add cost.
Availability & Demand
Limited drops, sold-out runs, or hype can push resale prices higher. Conversely, older or overstock decks may be deeply discounted. Rarity, demand, and timing all factor in.
Where to Buy Chocolate Skateboards
- Official site / Crailtap / Chocolate Shop — best chance at full release pricing and limited drops.
- Skate specialty retailers — shops like CCS, Tactics, Skate Warehouse often stock Chocolate decks at MSRP or with occasional discounts.
- Online marketplaces — Amazon, eBay, and others carry Chocolate decks, sometimes below retail. But exercise caution about authenticity.
When buying online, check photos of the deck’s bottom, logo stamps, and look for signs of counterfeits (blurry graphics, poor wood quality, off-center printing). Also verify seller reputation and return policy.
Used & Collectible Deck Prices
Used or secondhand decks can be significantly cheaper, but condition matters. Here’s a rough bracket:
| Condition & Rarity | Typical Price Range | |
|---|---|---|
| Skated but decent condition | $20 – $60 | |
| Deadstock older model | $60 – $120+ | (Depends on rarity and demand) |
| Highly collectible / signed / vintage | $100 – $500+ or more | Some early city series models fetch premium on resale. |
For instance, on eBay, a rare 2001 Keenan Milton Chocolate deck has listed for over $500.
How to Get the Best Deal
- Watch for seasonal sales or clearance events at skate shops
- Follow Chocolate / Crailtap socials and mailing lists to catch limited drops
- Buy bundles (deck + grip + hardware) to save overall
- Use local skate shops — sometimes they discount older stock or bundle accessories
- In international orders, factor in shipping and import duties — a deck that’s cheap in the U.S. might not remain cheap after shipping
Chocolate Deck Value Over Time
Some Chocolate decks maintain or even increase in value over time, especially limited editions and pro releases. Collectors often hold onto them rather than ride them. But for most decks, value declines once the graphic run is exhausted or the model is reissued.
As a rule: if you love a design and it’s rare, you might want to save it. But if your priority is skating, don’t overpay for “potential value.”
Conclusion
In 2025, most new Chocolate decks retail between **$60 and $80**, with special runs and signature editions pushing beyond $100. Used decks can be far cheaper (depending on condition), while rare or vintage boards may command hundreds in resale markets.
When evaluating price, consider the design, rarity, build, and how much you’re willing to ride versus preserve. Use this guide as a reference, but always confirm current prices at reliable shops and listings.
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Popular FAQs
How much does a Chocolate deck cost on average?
Most new Chocolate decks fall between **$60 and $80 USD**. Signature or limited runs may exceed $100. Used decks are generally much cheaper depending on condition.
Are Chocolate Skateboards good for beginners?
Yes — Chocolate decks are solidly built and well respected in the skate community. For beginners, getting a deck in the core range (not overly wide or specialty shape) is a good place to start.
Do Chocolate decks come with grip tape?
No — Chocolate skate decks are typically sold *deck only*. You’ll need to purchase grip tape (or a grip + hardware bundle) separately unless the retailer offers a package deal.
Where can I find limited-edition Chocolate decks?
Limited editions are most reliably released through the Chocolate / Crailtap official site, or exclusive drops via select skate shops. Following their Instagram, newsletter, or shop alerts helps. Also, watch resale sites soon after drops, though prices may be inflated.
How long do Chocolate decks usually last?
Deck longevity depends on how often you skate, your style, and conditions (e.g. wet surfaces shorten life). A well-maintained deck under regular use often lasts several months; heavy skating or rough tricks may wear one faster.
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