Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. To stand, do the following from best online pokies real money:
- Catchy headline
Headlines are the first thing a reader reads. Whether he will read and spend time on your content or not largely depends on your headline. Did you know that 80% of readers never make it past the headline? The headline you craft sets the expectations of the reader and gives a gist on what to expect from the blog. So, how do you create a compelling one? By offering something unique to the readers, evoke emotions or creating a sense of urgency. You can include an action word, an interesting number, powerful adjectives or even a negative word to evoke their interest.
- Share Anecdotes
Using anecdotes in writing is a great way to create engaging content. Anecdotes are short stories or personal experiences to help you establish your point and connect with your audience. You can use anecdotes, in the beginning, to hook readers or set the context for the topic or in the middle, to establish a point with an example. Anecdotes are immensely helpful in persuasive writing. You connect with your audience instantly when you share a story. While using anecdotes, make sure they’re relevant to your writing and add value to your content piece, like this one from casino france.
- Focus on readability
Readability refers to the ability of the reader to read and understand your content. It plays an important role in creating engaging content. How you ask? Everyone’s intellect is not the same so you need to write such that is easy to read and understand for everyone. You can use tools such as Grammarly to check the readability of your content. The key is to write short sentences, break down your thoughts into short paragraphs, and write in an active voice as much as possible. You should also use subheadings, bullet points, and lists to create make your content easy to scan, read and understand.
- Write for human and search engines
In the race to be ranked well on search engines, what most content writers fail to understand is that one needs to write for humans first. You have to cater to your readers’ needs and sensibilities. Stuffing articles with keywords will just make it sound robotic and there’s no way it can hold a reader’s attention. So, think about what your readers want first – write to answer their queries and solve their problems while creating a value-driven post. Once you’re done brainstorming ideas, make sure you write in a conversational manner – just the way you speak. At the same time, there’s no denying that your blog needs to be optimized for SEO for your readers to find it.
- Support with data and facts
A huge part of writing valuable and insightful posts is ensuring you support your claims and points with enough data, facts, and research from trustworthy sources. Doing this adds credibility to your content.
- Use Enticing Visuals
According to Hubspot, adding visual content in your blog can help you generate up to 94% more views. Visuals not only engage the audience but is also a welcome change to break the monotony of text. You can use visuals in the form of static images, GIFs, videos, and infographics. So, if there’s something you can say better or emphasized upon with visuals, it’s a good idea to include them strategically in your content. However, do make sure you source visuals from copyright-free image websites such as Unsplash and Pexels. You can also use tools such as Piktochart, Venngage, and Canva to create your own infographics and banners in minutes.
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